We Help You Trigger Business Sales With PPC Advertising
With industry experts specializing in the aspects of PPC marketing and advertising, we help your business gain genuine footfall.
How Does PPC Marketing Help In Boosting Sales?
Pay-per-click is an online marketing service aimed at driving traffic to your business for potential leads. When a visitor searches for relevant keywords, your ad appears on the search engine’s first page. You only pay when someone clicks on your ad; otherwise, it simply informs viewers about your business.
Although it can be challenging, our expert team in Sydney and Melbourne excels at PPC. You can trust us to handle your marketing efficiently and deliver effective results.
What you can expect to get?
Clicks per ad
Clicks per ad measures user engagement with your advertisement. A high click count signifies effective targeting and drives traffic to your website. Analyzing clicks helps optimize campaigns and improve ROI.
Number of impressions
The number of impressions reflects how often your ad, content, or webpage is displayed to users, regardless of clicks. It’s a vital metric for measuring brand visibility; more impressions lead to greater awareness and enhanced market presence.
Click through rate
CTR measures the percentage of users who clicked on your ad after viewing it. A higher CTR indicates better engagement and campaign performance, showing that your content effectively captures attention.
Average cost per click
Average CPC is the average amount you pay each time someone clicks your ad. It’s a key metric in digital advertising that indicates the efficiency of your campaigns. Monitoring your CPC helps optimize your budget and improve your return on investment.
Total ad money spent
Total ad spend reflects your investment in advertising. It helps track budget usage and assess marketing scale. By analyzing ad spend with performance metrics like clicks and conversions, you can evaluate efficiency and make informed decisions.
Average position on page
Average position on page indicates where your ad or listing appears in search results. A lower number (e.g., 1 or 2) means better visibility and more clicks. Tracking this helps assess your content's competitiveness and suggests improvements for better ranking.
Number of conversions
The number of conversions shows how often users complete key actions — like purchases or sign-ups — after interacting with your ad or site. It’s a key indicator of marketing success and user engagement.
Conversion rate
Conversion rate measures the percentage of users who complete a desired action, like a purchase, compared to total visitors. A higher rate indicates better messaging and user experience.
Cost per conversion
Cost per conversion shows the average spend to get one desired action, like a sale or lead. It helps measure how efficiently your budget drives results, with lower costs meaning better ROI.
What do we cover in PPC Marketing?
With the industry experts attending to your requirements, there is nothing that we cannot do to help your business succeed. No matter which side of the world you are based in, our PPC Marketing solutions would give you complete satisfaction.
Account Set-Up
We will take care of all the details of setting up your account and analytics tracking in Google. It is essential to set up correctly from Day 1 if you want to avoid troubles later. And when you have the reliable PPC advertising agency on-board, there would possibly be no chances of facing troubles in the days to come.
Keyword Research
We will conduct research on the keywords and phrases on which you should bid, perform competitor analysis, and gain a comprehensive understanding of the PPC landscape within your business category. Additionally, we will engage in a discussion with you to identify which keywords you consider most important, as it is your business, after all.
Establish A Budget
You get to make a choice on how much you want to spend every month and then we will handle the PPC bid management process. Your bid, combined with your overall quality score, determine your ad’s placement on the page. The more popular and “in vogue” your keywords are, the more you are likely to spend for each click.
Landing Pages
A great ad needs to take visitors to a great landing page. We will help you out by creating an optimized landing page content that leads them toward your ultimate goal – Conversions.
Test And Refine
With the right account set-up and comprehensive tracking mechanisms in place from the very first day we begin our collaboration – alongside a seasoned and highly skilled PPC expert managing your PPC campaign – this process is not only manageable but can be quite straightforward (at least for us given our expertise in this area).
12+ Years of Experience with Enterprise-Level Clients
Our clients have always trusted our expertise and advices. Here’s what they have to say about us.
